Sunday, December 30, 2007

Washington Post's Fred Bowen Joins the Battle for Changing the Youth Sports Value System

Congratulations to Fred Bowen for his column on the Kid's Post page of the Washington Post on Friday, December 28--"A Goal for 2008: Mix it Up a Little".  In it, he gives kids great advice including:

Spend more time playing sports and less time watching sports

Don't complain about the referees and the umpires

Try a new sport

Don't take sports so seriously

You can read the full article on the web by going to http://www.washingtonpost.com, and searching on the title of the article.

Bowen's advice is very much in line with that of all those who are trying valiantly to change the value system in youth sports for the better including Moms Team, Maine's Sports Done Right, The National Alliance for Youth Sports and the American Academy of Pediatrics.  I love the fact that he is distilling the advice of all these wonderful organizations and writing it to kids for kids.  Let's hope the kids follow his advice!

A Program the NFL Should be Proud of

Hello to all of you out there in cyberspace--especially you sports fans, fitness buffs, and all concerned with the health impacts of poor physical fitness

In the past week, I have been delighted to learn that the NFL is now doing something I recommended in my latest study for Sports Business Research, "Physical Activity Trends: Business and Policy Implications, 2007 edition. The NFL and the American Heart Association have launched "What Moves U?" This is a national youth program that will promote physical fitness to an increasingly inactive generation of children. The website describing the program is http://www.jointheteam.com/programs/program.asp?p=41&c=4. I am also proud that my favorite NFL team, The Washington Redskins, are enthusiastically joining in this effort. Today's, December 30, Washington Post contains a special magazine section "Redskins Health and Fitness" which is also available on the web at http://www.redskins.com/news/newsDetail.jsp?id=11492.

In the latest Physical Activity Trends study, I recommended that sports teams and leagues have their standout players endorse active lifestyles, help children and youth develop sports skils, promote responsible participation by children and youth in their sports and sponsor solely or jointly with charities mass participation athletic events.

This is a program the NFL should be proud of!

Friday, November 2, 2007

Banning Runners' Use of Headphones in Races

The November 1 New York Times ran an article, Rule Jostles Runners Who Race to Their Tune>, that said USA Track and Field has banned headphones and portable audio players from its official races. The article points out that this rule is difficult, if not impossible, to enforce and that elite runners shun the use of such devices. The article further suggests that USA Track and Field instituted this ban in order to be able to get liability insurance coverage.

While I can certainly understand USA Track and Field's concern about potential liability, I wonder if this ban will discourage ordinary recreational runners from getting the exercise they need for good health by running in preparation for organized races and in such races. Two of my reasons for optimism about the future of fitness in America is that technology has made it possible for people to be entertained with such devices as they exercise and that there are now increasing numbers of opportunities for Americans to compete in organized athletic events after high school and college. If people think they will not be able to entertained and even motivated to finish their races with the banned devices, they may be discouraged from participating in them and training for them. Let's face it exercise is boring for many people and these devices are a good way to overcome the boredom.

When cycling, I do not use headphones, and I shudder when I see other cyclists use them because the music may drown out the sound of overtaking cars or trucks. This could also be a concern for runners running on streets and roads. However, in running races, the streets are usually closed to vehicular traffic, so that the only hazard would be collision with other runners--not likely to cause serious injury.

Wednesday, October 31, 2007

Virtual Walking for Charity

One of my great hopes for the future of physical activity in America is that many charities like the National Multiple Sclerosis Society offer opportunities to participate in organized athletic events like marathons, shorter distance runs, walks, bicycle rides, golf tournaments, mountain climbing, etc. to raise money I believe that preparation to participate in these events helps people to build an exercise habit, and i would like to think that that exercise habit carries over after the event, even if participants do not participate in the next year's event.

Now I see in an article on CNet entitled "Walking for Good Cause without Leaving Home" that 1500 women are participating in a nationwide virtual walk across the United States to benefit breast cancer. They pay their money, outfit an avatar and then follow the avatar's walk from Boston to San Francisco. This is intended to be an opportunity to raise money from people who cannot participate in a real event because they lack time or physical ability.

I certainly applaud all imaginative efforts to raise money to fight diseases like this one, but I hope such efforts will not become a substitute for participation in person, so that people lose the exercise benefits therefrom. Technology, while making our lives much more pleasant, already deprives us of the physical activity our forebears used to get without even thinking about it. Will it drown out athletic events for charity too? Let's hope not.

Monday, October 29, 2007

Major Statistical Study Does Not Change My Broad Conclusions

My latest study conducted for SBRnet, Physical Activity Trends: Business and Policy Implications, 2007 edition, concludes that a main reason why many American children and adolescents are not physically fit is that school physical education and recess programs are inadequate. An article in "The Journal of School Health" for October 2007 entitled "Physical Educaton and Physical Activity: Results from the School Health Policies and Programs Study 2006" presents favorable trends, but does not change my overall conclusion. From the article, I drew the conclusion that a lot of progress was made between the 2000 and 2006 School Health Policies and Programs Studies, but the progress was more in terms of policy and goal setting than in actual increases in children's and adolescents' physical activity. For example, the article says, " Between 2000 and 2006, positive changes were detected in the percentages of states and districts with policies and practices supporting elementary school physical instruction."

The concluding sentences of the article, "Overall great strides must be made in improving the quality of physical education and physical activity programs within school. With strong multilevel policies and practices, many more of our young people will be given the opportunity to become physically educated individuals and thereby establish healthy, active lifestyles as they enter adulthood, " are the most revealing.

Here are statistics presented in the article that to me support the article's concluding sentence and my own overall conclusion:

1. 30.7% or elementary schools, 16.1% of middle schools, and 4.8% of high schools or 21.7% of schools overall did not have a physical education requirement.

2. Only 3.8% of elementary schools, 7.9% of middle schools, and 2.1% of high schools provided daily physical education or its equivalent for all grades in the school for the entire school year. The prevalence of daily physical education has not significantly decreased since 2000, but neither has it increased.

3. In its concluding section, the article correctly stresses the importance of intramural sports and physical activities and is correctly critical of schools' emphasizing inter-scholastic rather than intra-mural sports. It notes that 48.4% of all schools offer intramural activities or clubs. However, it also points out that 22.9% of the schools offering after school intramural activities provided transportation home. With most parents working during the school day, the lack of transportation home must be a significant disincentive to participate in such programs.

The goal and policy setting noted in the article is undoubtedly necessary to move the country's enormous school bureaucracies in the right direction, but it seems things are not moving fast enough.

I wish that the great strides the article calls for could be made without adding physical education achievement to the requirements of The No Child Left Behind Act (NCLB). If such requirements are added to NCLB as The Sporting Goods Manufacturers' Association and others propose, improvements would be made and made quickly, but I am afraid they would not result in imaginative programs that would foster in our young people a physical fitness habit for life. However, I am reluctantly for incorporating physical education in NCLB because I believe in our times what gets tested is what gets taught.

Kudos to the Congress for maintaining funding for the Carol M. White Physical Education Program and shame on the Bush administration for trying to cancel it out at every opportunity!

Tuesday, October 23, 2007

Presentation to Washington Semester Class

On Wednesday, October 17, I gave a presentation based on my latest report to SBRnet to a class of undergraduates in American University's Washington Semester program. A text version is below. If you would like the Powerpoint slides, I can email them to you.

Thank you for that nice introduction, Steve.

America—and, increasingly, the rest of the world—face a new kind of health crisis—one created by our civilization—lack of exercise. Physicians, since the time of ancient Greece, have thought that exercise is essential for good health for most people, and, since the second half of the 20th century, medical opinion has increasingly favored more exercise for more people, most recently including even heart patients and pregnant women on bed rest. Yet, health survey data consistently show that a majority of Americans and people around the world do not exercise as much as health authorities recommend, and those recommendations are not terribly stringent. The result is a slew of unnecessary medical problems, especially obesity and diseases like diabetes and heart disease resulting from it, depression and other unhealthy mental conditions, and muscular degeneration. Of course, bad diets are also partly to blame for these medical problems, but my focus is on exercise. Even if you eat some unhealthy food—and we all do—you won’t get fat if you burn at least as many calories as you eat. The medical community is truly alarmed about obesity in America and the rest of the world, especially in children. Childhood obesity in America has tripled in the last three decades, so that an Institute of Medicine study suggested that this generation of American children could be the first one not to have a longer life expectancy than its parents’.MoM

Our civilization is the root cause of most people not getting enough exercise. You can get enough exercise in four phases of life—transport, employment, domestic chores, and leisure. Our grandparents and great-grandparents, unless they were in the privileged few, probably got as much or more exercise than they needed in the first three phases of life. Most of them relied on walking for some of their transport needs. Many did hard physical labor for a living, especially in agriculture, and they used their muscles for household chores like washing clothes and hauling water from the well. They were probably glad to sit by the fire and talk or read by candlelight after a strenuous dawn-to-dusk day. Children and adults were in much the same situation. Today, in the developed world and increasingly in the urban developing world, adults are in exactly the opposite position. They must devote some of their leisure time to exercise or they won’t get enough. Why? I see three reasons:

1. The private automobile is the preferred, and often the only practical, mode of transport for most people. American metropolitan areas are designed for automobile transport. As the first slide shows, both the number and percentage of Americans traveling to work by private automobile increased between 1990 and 2000. In addition, even though many Americans would like to walk more to do their errands or to go to places of entertainment, distances and the lack of sidewalks make this impossible. Of course, if you travel by automobile, you ride from a point close to your residence to a point close to your destination, and you don’t benefit from the extra steps you would take if you walked or biked the whole way or took public transportation.

2. We have all manner of labor saving devices to make our life at home more pleasant, and we will have more. Robot vacuum cleaners that you don’t need to push are on the market, and there are systems that let you turn your lights on and off without leaving your chair. Elevators for the home are now hot sellers. Many of these devices have become necessities rather than luxuries, and our homes themselves will take over many domestic chores because, for the most part, we don’t like to do domestic chores, and consumer advertising pressures us to keep buying the latest and best appliances.

3. Paid employment is increasingly sedentary. More and more people create, collect, process and store information to earn a living, and studies by the U.S. Department of Labor and the Rand Corporation forecast that almost all the job growth in the future will be in professional and technical jobs whereas job openings in the most physically active occupations farming, fishing and forestry will be mostly to replace retirees.

Children and adolescents also must devote some of their leisure to exercise. I see two reasons why.

1. Many cannot easily walk or bicycle to school. Distances and safety concerns have made riding the school bus or being driven by parents the main modes of transport to school. The Centers for Disease Control and Prevention (CDC) estimate that bicycling and walking account for only 1 in 7 trips to school.

2. School physical education programs and recess periods are not sufficient in length and intensity. For students to get enough exercise from school physical education and recess programs, they would have to spend 60 minutes on physical education and recess daily, or 300 minutes per week. But, available data show they spend at most 178 minutes a week on physical education and 150 minutes per week on recess. But the numbers are not the whole story.

Here’s why:

a. Physical education standards are lax. All states except one require physical education in the schools. Yet, they leave the actual duration and content of the physical education programs up to local school districts;
b. Typically, only one physical education credit (i.e., one semester’s worth) is required for high school graduation; and
c. Schools are under pressure to reduce physical education and recess for budgetary reasons and to devote more time to academic subjects to meet testing requirements imposed by The No Child Left Behind Act, especially if they are in danger of failing under No-Child-Left-Behind criteria.

Many adults use lack of leisure time as an excuse for not exercising as much as they should. However, objective time-use studies show that American adults do have a lot of leisure time. They just don’t spend much of it exercising. They spend much more of it watching television and surfing the Internet. For example, a Department of Labor Time use study found that Americans over age 15 spent only 17 minutes a day on sports and exercise compared to 2.6 hours a day watching television. And, the recent study Changing Rhythms of American Family Life found that even mothers and fathers of children under 18 have 31 and 35 hours respectively of leisure, but spend only 1.4 hours per week on fitness.

The story of children’s and adolescents’ use of leisure time for exercise is more complicated. Athletically talented American children and adolescents spend a great deal of leisure time playing competitive team sports. These team sports are highly organized by adults and tend to be “cut-down” versions of professional sports. They often emphasize winning rather than participation and fun, even for elementary school children. The most talented can even play on 2 or 3 teams in the same sport in the same season and train for their sport year-round.

No doubt the athletically talented who play regularly on these teams do get enough exercise for good health, but they and society pay a terrible price. The pay a terrible price because the constant training and heavy game schedules subject them to overuse injuries that can require major medical treatment and prematurely end their athletic careers. An estimated 3.5 million sports injuries to children under 14 require medical treatment annually—quadruple the number in 1995--, and the American Academy of Pediatrics estimates that half of these are overuse injuries. The athletically talented also pay a terrible price because they sacrifice other aspects of their lives that are essential for their social as well as physical development—often in hopes of college or professional careers that only a few will ever have.

The social cost includes the following:

1. Children and adolescents who do not make the team at all or who do but do not play regularly become discouraged and retreat to inactive pursuits

2. Family life including precious time for parents to interact with each other as adults and with their children becomes sporadic as a result of the need to keep up with the child-athlete’s training and game schedules.

Children could get enough exercise in their leisure time if their parents would allow them time for free play—especially outdoor free play. Free play is a time children need for their physical and social development. It is a time without adult supervision when children can explore themselves and interact with their peers. However, many parents do not allow their children sufficient free play for a variety of reasons. If they work full-time, they may require their children to stay inside after school while they are without adult supervision for safety reasons. They may feel that, to build up resumes for college applications and to prepare their children adequately for adult life, they must organize and schedule an endless round of activities, including sports, for their children. Or, they may hope that they will be able to brag about their children’s achievements to other parents. Or, they may over schedule their children in order to re-live their own childhoods, as they wish they had been, through their own children. This phenomenon is called hyper-parenting, and the mental health community is sufficiently alarmed that psychiatrists and psychologists have written several books about it.

Many children and adolescents, like their parents, spend large amounts of time watching television, playing electronic games and surfing the Internet in preference to active play. It is easy for them to do so. Many American of them have their own television sets. Thirty-two percent of two to seven year olds and 65 percent of eight to eighteen year olds have sets in their bedrooms. The American Academy of Pediatrics urges parents not to allow leisure screen time for children under age 2 and to limit it to 2 hours a day for older children.
=
CDC Exercise Recommendations
Age Group Amount & Intensity of Exercise Examples
Under 18 60 minutes daily. Moderate intensity. Playing tag. Jumping rope.
18-64 Alternative 1 30 minutes a day, 5 or more days a week. Moderate intensity. Walking 3-4.5 MPH on a level surface
18-64 Alternative 2 20 minutes a day, 3 days a week. Vigorous intensity. Jumping rope
65+ 30 minutes 3-5 days a week of moderate intensity aerobics. Stretch every day for flexibility. Strength building 2-3 days per week. Swimming (aerobics)

Flexibility (yoga/tai chi)

Strength (carrying groceries)


People don’t have to devote large amounts of leisure time to exercise enough for good health. Yet, a majority of Americans and people worldwide do not exercise enough to meet CDC and World Health Organization (WHO) recommendations. The CDC recommendations are on the next slide. Both the CDC and WHO recommend 30 minutes a day 5 days a week for adults. Yet, CDC data show that in 2005 only 48 percent of Americans exercised that much, and the WHO estimates that a minimum of 60 percent of the world’s populations does not do so. Even worse, over 25 percent of Americans engage in no leisure physical activity at all.

The CDC data show that people with less than a high-school education, senior citizens, racial minorities and females are far more at risk for not exercising enough than college graduates, young people, Caucasians and males. My opinion is that these demographic data tell us that discretionary income is an underlying reason why people do or do not exercise enough. You can get enough exercise with little or no expenditure just by walking briskly or repeatedly lifting heavy household objects, but you probably will not for two reasons:
1. People hear or read advice to exercise, and they think they need to do what people usually think of as exercise like running, swimming, and cycling and to buy special equipment for it;

2. Let’s face it! Without a nice place to exercise and nice equipment exercise can be boring.

If you have cash left over after meeting your needs for food, clothing, shelter and health care, you can afford exercise equipment, special clothing and footwear, and pool and health club memberships. Also, if you have a job that pays well enough that you have cash left over after meeting basic needs, you likely have a job that allows enough time off to give you some leisure time for exercise.

So far, I have told you only the bad news. The good news is that about 15 trends are countering the trend for Americans not to exercise enough for good health—12 for adults and 3 for children and adolescents. I have summarized these on the next slide. I’ll now talk in some detail about 5 of these trends—3 for adults and 2 for children and adolescents—the ones in boldface type on the next slides

The first counter trend I will talk about is that American adults have an increasing number of opportunities to engage in organized athletic events. Years ago, there were very few such opportunities for adults after high school or college. Now there are many. These include triathlons, duathlons, aquathlons, shorter distance runs and walks, bike rides, golf tournaments and multi-sport adventure races. Most of these events are open to the public, and many have thousands of participants. They also contribute to building a habit of regular exercise in those who participate because many are strenuous and therefore require training for preparation. Also, more people are willing to participate because merely taking part in and completing strenuous events rather than competing to win have become socially acceptable goals for most people.

Charities are major sponsors of mass-participation athletic events. For example, the National Multiple Sclerosis Society sponsors about 100 MS bike rides throughout the United States. About 100 thousand people participated in these rides in 2006. Participants typically pay a registration fee, and then solicit their co-workers, friends and neighbors for contributions to the charity. Other charities like the Leukemia and Lymphoma Society sponsor training programs that prepare people for major events like marathons and long distance bike rides in exchange for donations.

In addition to charities, many other organizations and cities and states sponsor athletic events to promote themselves or their areas. For example, the Weyerhauser company, many smaller Michigan businesses and Kirtland Community College sponsor the AuSable River Canoe Marathon, which is a race across Michigan by canoe that requires participants to carry their canoes from one body of water to the next. And, the annual Elk Mountains Grand Traverse is a 38-mile cross-country ski race from Crested Butte to Aspen, Colorado, conducted mostly at night.

Now, I turn to recreational trails. The number and miles of recreational trails that provide car-free places for Americans to exercise keep increasing and are likely to continue to do so. Americans use these trails in large numbers for running, walking, bicycling, skateboarding, skiing cross-country and snowshoeing. Many of these trails are on abandoned railroad rights of way such as the Capital Crescent Trail between Silver Spring, MD, and Georgetown. The Rails-to-Trails conservancy estimates that there are over 1,400 of these trails, and that collectively they are nearly 14,000 miles in length. States, cities, park authorities and private organizations with federal financial support build and maintain the trails. With America’s population likely to grow by another 100 million people by mid-century, those government and private bodies will face the challenges of building and maintaining enough trail capacity and of regulating trail traffic and keeping trail users safe from crime.

Another trend favoring adult exercise is that laws, regulations and changing social attitudes are making exercise more possible for more people. Participating in sports and fitness activities has over the last generation become a mainstream activity for women and girls. One big changing factor was passage of a federal law called Title IX in 1972 that required schools and colleges to provide equal opportunity to girls and women in sports and fitness. Before Title IX, girls and women had far fewer opportunities to participate in school and college sports than boys and men. There are still disparities, and the law remains controversial, but now schools and colleges offer about the same number of sports for boys and girls and men and women, and the sexes participate in roughly equal numbers. Because of Title IX and the general movement towards women’s equality, women now are a majority of participants in a number of sports and fitness activities including cheerleading, tai chi/yoga, volleyball, swimming, softball, and inline skating, and they are a large minority of participants in bowling, hiking, camping, bicycling, and canoeing. Also, in some areas of the country, girls compete against other girls and against boys in high school wrestling and weight lifting. The sporting goods industry has responded to this trend with a wide variety of sports footwear, apparel, and equipment especially designed for women, and sporting goods companies and other organizations sponsor many women-only athletic events.

The other great change in the demographics of exercise is that people from age 40 to age 100 are exercising more than ever before. This is partly because the mass participation events and the recreational trails I talked about give them more opportunities to exercise and partly because medical advances have postponed the period of frail old age to later in life than ever before. But, it is also because societal attitudes about what is appropriate behavior for older people have changed. Medical opinion embodied in the CDC recommendations that people over 65 engage in a mix of aerobic, resistance and flexibility exercises no doubt has been a major driver of the change. AARP’s embrace of the importance of fitness has been another. In any case, exercise programs and sports competition are now the norm for seniors. The retirement community industry recognizes this trend. A 2006 survey by the International Council on Active Aging revealed that 45 percent of retirement community managers planned to develop new or expand their existing fitness facilities in 2007 and 2008. People over 55 are largely responsible for the growth in health club membership, and a magazine and website called Geezerjock are entirely devoted to senior fitness and sports. When the Marine Corps marathon started here in Washington in 1976, the oldest finisher was 58; on its 30th anniversary last year, the oldest participant was 82.

There is also good news in regard to children’s physical fitness. One positive counter trend is that serious efforts are being made to change the value system in youth sports from emphasis on professionalism and winning to emphasis on participation and fun. There are 4 leading players in this movement:

1. An online organization called MomsTeam acts as an information clearinghouse for parents of children participating in sports from age 5 through high school. It publishes periodic news bulletins online giving parents useful advice on many topics such as how to organize teams to ensure that all team members get equal playing time and how to talk with coaches. Its Editor-in-Chief Brooke deLench wrote a book entitled Home Team Advantage: The Critical Role of Mothers in Youth Sports. The book is both a devastating critique of the professionalism in youth sports and a treasure trove of advice for parents on how to deal with it.

2. The State of Maine’s Sports Done Right initiative has sparked youth sports reform in Maine and attracted the interest of other states. It has established 7 core principles for youth sports programs in the state and set forth practices that should be followed in complying with those principles and practices which are out of bounds.

3. A company called Sports Potential tests how ready boys and girls aged 8-12 are to participate in 38 different sports and fitness activities. Parents receive a detailed analysis of the test results. This is important because it tempers unrealistic expectations parents may have for their children’s sports achievements.

4. The National Alliance for Youth Sports has published a set of 11 National Standards for Youth Sports covering such things as selection of the proper sport for each child, parental conduct and commitment, and the proper place of sports participation in a child’s life and development.

The efforts of these organizations, coupled with media attention to excesses of youth sports, and concern in the medical community may well lead to general youth sports reform.

The final favorable counter trend in children’s fitness is that

So far I have told you about a serious new health problem created in large measure by modern civilization—lack of exercise, and I have told you about some of the things that are working against this trend. What I haven’t told you is what the future outcome will be, and I can’t tell you what it will be for certain.

I have four scenarios for how the opposing trends could play out over the next quarter century. Two are positive, and two are not. I believe the determining forces will be economic prosperity and public opinion about exercise. If we have economic prosperity and that prosperity results in most people having more income than necessary to meet basic needs and if most people have a favorable opinion about exercise—not just agreeing in principle that it is a good thing but acting on it as well, health problems caused by lack of fitness will fade away. On the other hand, if most people disregard advice to exercise or if they lack income to meet even basic needs, this new health problem will become more acute.

In the first positive scenario, which I call The Home Health Club, America resolves its long-term economic problems in the second decade of the 21st century with a bi-partisan package of economic reform legislation leading to unprecedented prosperity and wealth. People get the message that everyone must devote some leisure time to exercise for good health and that exercise is a great way to relieve the stress of the highly competitive business world. They also are motivated to exercise by financial incentives given them by their employers and health insurers. Some adults become active by substituting walking and bicycling for automobile transport, but most do so by joining country clubs, private gymnasiums and health clubs, and by creating increasingly elaborate home health clubs. Children become active because parents limit their leisure screen time, specialized children’s sports medicine clinics provide counseling on sports and fitness participation and injury treatment and rehabilitation programs, and youth sports reform efforts succeed in tempering parents’ expectations about children’s sports participation and performance.

In the second positive scenario, which I call Frolic in the Park, people become active for 4 main reasons. First, growing environmental consciousness motivates them to have contact with the natural world by engaging in outdoor activities like hiking, cross country skiing and canoeing. Second, reforms in important public policies including universal access to health care, mandatory conversion to renewable energy and living wage laws create a new wave of prosperity. Third, government and voluntary action make children be more active. Physical education programs become more imaginative, fun and effective when physical education achievements become required for compliance with the No Child Left Behind Act, and children and youth sports reform efforts succeed in efforts to emphasize participation and fun rather than professionalism and winning. Fourth, people get and act on the message that exercise is good for them.

In the first negative scenario, which I call The Media Room, America resolves its long-term economic problems in the second decade of the 21st century with a bipartisan package of legislation leading to unprecedented prosperity and individual wealth. However, most people reject the message that active leisure is essential for good health and opt for increasingly inactive leisure time dominated by passive viewing of increasingly sophisticated electronic media in well-appointed home media rooms. They reject the message for two main reasons:

1. Medical science breakthroughs yield cures for chronic diseases like diabetes, thus taking away a main motivation for people to exercise; and
2. Partly because medicine eliminates the health motivation for exercise and partly because of emphasis on individual freedom in a prosperous free-market environment, people come to regard medical advice to exercise as an invasion of privacy.

Sports participation comes to be regarded as preparation for Olympic-level amateur or professional competition seen on television and the Internet. Consequently, children and adolescents drop out of sports participation at increasing rates as they move from elementary to high school and fail to make increasingly competitive teams. And, they retreat to passive electronic leisure activities.

In the second negative scenario, which I call $5 Night at the Ballpark, economic conditions steadily worsen because the federal government does nothing to resolve America’s long-term economic problems like chronic federal budget deficits and lack of access to healthcare. As a result, most working age adults are either unemployed or hold multiple low-paying jobs to make ends meet. Adults agree that they should exercise for good health, but physical fitness becomes a secondary concern. The working poor lack the necessary leisure time, and, in what little leisure time they have, seek escape in sedentary entertainment like baseball games on low-cost promotional nights. The unemployed keep active through low-cost walks and runs in public parks and playing with children. Children’s sports programs outside of the public schools falter, and schools economize on physical education programs.

To sum up, I have told you that America and much of the rest of the world face a new kind of health crisis—one of disease caused by lack of exercise. The root cause of this lack of exercise is the comfort and convenience of our civilization—comfort and convenience which our ancestors would have loved to have had. I have told you that there are 15 trends countering this health crisis and told you of the 4 possible outcomes I envision for it. Recognizing the sobering obesity statistics, continually improving comforts of modern life, and the lack of action on pressing policy issues that could cause much worse economic times, I can certainly respect anyone who believes in either of the two negative scenarios I have presented or a variant of them. However, I am optimistic about the future for these reasons:
1. Medical opinion: The medical community unanimously recommends more exercise for more people. The American Academy of Pediatrics urges parents to ban TV altogether for children under age 2 and to limit it to 2 hours per day for older children in order for children to develop physically as well as socially and intellectually;
2. Prosperity: While partisan bickering about how to solve long-term economic problems America faces like excessive dependence on foreign oil, chronic budget deficits and Social Security reform seem endless, the problems are recognized and debated. Some, and perhaps all, of them will be solved, perhaps not in comprehensive legislation but bit by bit. More Americans are likely to have the wherewithal for enjoyable exercise.
3. Public opinion: Americans seem not to exercise enough more because of circumstances than distaste. Surveys by American Sports Data consistently show that more than 60 percent believe in the importance of exercise and 15-17 percent are firmly committed to it.
4. What’s happening: In my own experience, I have seen thousands of people get up early on a chilly fall morning to ride their bicycles 62 or 100 miles in a day and hundreds work tirelessly to raise money for charity, so they can spend 4 days riding a bicycle in hot weather, and I know from media coverage and my research that these are not isolated cases. I have also seen “traffic jams” on the Capital Crescent and other recreational trails here in the Washington area, and I know these are not isolated examples from media coverage and my research. The momentum created by such events will be hard to reverse.

Thus, even though neither I nor anybody else can predict the future, I bet my grandchildren, should I have any, when they are my age now will wonder what the fuss was about.

Wednesday, October 10, 2007

Consilience Publishes New Report

Last week, The Consilience Group (That's me!) completed and delivered to Sports Business Research its latest report on the future of physical fitness and sports--"Physical Activity Trends: Business and Policy Implications, 2007 edition." It is for sale to entities that are not full-price, Sports Business Research (SBRnet) subscribers. To order, you can call me, Ken Harris, at 301-657-3731 or email me at kenharris39@mac.com. The report will be available to SBRnet, full-price subscribers at no extra charge.

The report is divided into the following sections: Executive Summary; Key Facts showing that exercise is essential for good health but noting that many people worldwide do not exercise enough for good health; Causes, showing the reasons why many children and adolescents and adults do not exercise enough for good health; Counterforces discussing the many factors working against the trend for people not to exercise sufficiently; Scenarios illustrating how this trend could play out in the future; and Sports and Fitness Organization strategies discussing in detail what sports and fitness organizations should do in light of the trend and alternative scenarios.

The strategies section contains a plan for sports and fitness organizations to watch developments to help them assess what future is actually unfolding--an activity futurists call Environmental Scanning.

Despite the pessimistic tone in the news media about people being too fat and inactive, the report is actually quite optimistic about the future of physical activity. However, some key things have to happen for this favorable future to be realized.

1. Parents must play a key role in getting their children to be physically active. They must lobby for strong physical education programs in schools at all grade levels including high school and for saving outdoor recess in elementary school at a time when schools are under budgetary pressure and pressure to devote more time to academic subjects without lengthening the school day. They must limit the time their children watch TV and play passive computer games; this includes getting TVs out of the children's bedrooms. They must work to see that children's sports programs below the high school varsity level are geared to participation and fun rather than winning. They can see how to do this by visiting the Mom's Team website and by reading Home Team Advantage: The Critical Role of Mothers in Youth Sports by Mom's Team Editor in Chief Brooke de Lench, and they should set an example by being active themselves.

2. Media messages about the importance of exercise should be as frequent and well thought out as those against smoking and drug use. American Sports Data surveys consistently show that most Americans recognize the value of exercise even if they don't exercise enough.

3. Adults must recognize that they cannot get enough exercise for good health without devoting some of their leisure time to it. Studies show that most adults, even parents of minor children, do have enough leisure time to exercise enough for good health, but most do not devote much time to it. Our grandparents and great-grandparents did not have to worry about enough exercise; most of them did physical labor and a fair amount of walking for transport. Now the situation is different. The design of our cities, where most people in the US and the world live, to accomodate transport by car eliminates walking and biking as modes of transport for most people; automation and mechanization of the home eliminate much of the physical effort that used to be required for domestic chores; and more and more paid employment involves sedentary tasks.

Iron Kid Article

The October 9 Washington Post Kids Post page featured Iron Kid: Once Chubby Couch Potato Goes the Distance in Full-Scale Triathlon. The article is about 13-year-old Hunter Lussi. In September, he completed the ChesapeakeMan Ultra Distance Triathlon in Cambridge, MD, and he is thought to be the youngest person ever to complete an iron man distance triathlon.

I think this is a wonderful article, and i congratulate the Post for putting in on the Kids Page for these reasons:

1 Hunter doesn't like team sports, but he knew he needed exercise and found that triathlons are a way to get the necessary exercise for good health. This shows the Post's young readers that they have an alternative to the baseball, softball and soccer teams if they so desire.

2. Hunter followed his parents' example. He tagged along when they went to their races. This reinforces the idea that parents' attitudes are all important in getting children to exercise. We need more parents like Hunter's to show children there is an alternative to the couch potato lifestyle that is causing diabetes and other serious health conditions at young ages.

Saturday, August 18, 2007

Another Example of the Professionalization of Child Athletes

I am certainly in favor of children learning sports skills and playing sports--anything to get them away from the TV and computer and get them moving. However, their sports participation, especially at very young ages ought to be low key and only for fun.

On July 29, USA Today published this story, Could this 5-year old be the future of tennis? about five-year-old tennis prodigy Jan Silva. Jan's family sold their house, its content and two cars in Ranch Cordova, CA, and moved to France, so that Jan could live and train full-time--will all the family's expenses paid--at the Mouratoglu Tennis Academy near Paris. The academy is hoping to benefit from the prestige if Jan becomes a star, and Jan's patron Patrick Mouratoglu obviously hopes to become Jan's agent in that case.

The parents insist that it will be OK if Jan does not want to continue. However, I wonder how realistic is the idea that Jan can leave the academy and tennis altogether if he wants to. It would be a natural reaction for the parents and Mouratoglu to resist firmly a change of heart by Jan.

I think it is absolutely wrong to place an actual or potential burden like that on a five-year old.

By the way USA Today received 173 comments on the story--most not at all sympathetic to the move by the Silvas.

Friday, July 20, 2007

Example of Exploitation of Children in Sports

It's A Kid's World on the Halfpipe appeared in the New York Times on Sunday July 15. The article discusses big money sponsorship of child skateboarders. The initial example is of the 9-year-old Puehse twins of Ben Lomond, CA. Their father has been marketing the boys since they were age 6 to potential sponsors. The youngest sponsored skateboarders usually receive only free equipment, apparel and monetary payment, but the rewards increase significantly, the article says, if participants continue to excel.

Skateboarding ought to be a way for kids to engage in outdoor active free play and get away from the constrictions of adult sponsored youth sports leagues. it is one way to keep kids from gettin obese. But, we should not professionalize it, especially for children at such young ages.

We ought to let kids be kids and not place them in the world of big money sports where they can be exploited and manipulated by adults at such young ages.

I am afraid that this is just another sign of the professionalization of children's sports and another indication of the need for children's sports reform that groups like Moms Team are working for.

Tuesday, July 10, 2007

Trends in Popular Forms of Exercise 2

Reference my last post:

I was surprised by the decline in participation in cycling. The NSGA data show sharp declines in the numbers of bicycling participants and frequent participants.

Perhaps here in the Washington, DC, area with its high per capita income and emerging network of trails I get a distorted picture of what is really happening in cycling. When I go out on the local recreational trails, especially on weekends, i see plenty of people bicycling.

Also group bicycle rides in which I have participated have no shortage of participants. Thousands participate in the Seagull Century on Maryland's Eastern Shore every fall.

Perhaps the decline is a sign of aging of the population.

Do you out there in cyberspace cycle more or less now than you used to? What are your observations about cycling near where you live?

Monday, July 9, 2007

Trends in Popular Forms of Exercise 1

Today, I reviewed data on participation in 11 popular sports and forms of fitness activities. These data are available in great detail on SBRnet, which I recommended in previous posts to all who need comprehensive data on sports. The data are gathered annually by the National Sporting Goods Association. They provide valuable clues to trends in demand for sporting goods, but they are only indicators of the extent to which Americans are getting enough exercise for good health by participating in these sports and fitness activities.

One problem is that they define a participant as one 7 years of age or older who takes part in a sport more than once a year or at least 6 times a year in certain sports. Thus one could be counted as a participant with a very low level of participation. The data also include the numbers who are frequent participants which, for most sports and fitness activities, is defined as participating at least 110 days a year. To meet the CDC criteria for suffiicient exercise for good health, one has to exercise 30 minutes 5 days a week, or about 150 days a year, or vigorously for 20 minutes 3 days a week or 250 days a year. Thus even the NSGA estimates of frequent participants could include many who do not get enough exercise for good health.

The NSGA data also do not show how many people participate in two or more sports or fitness activities occasionally or frequently. There probably are many such people. I think NSGA should refine its surveys to capture data on people who participate in two or more sports. I would think sporting goods marketers would like to know that and that, if they did, they could design unique package deals of sporting goods. Would skis or snowboards and golf clubs combined in one deal be an appealing package? How about package deals of skiing and golfing vacations?

I was not surprised that the latest data show major increases in less-than-frequrent and frequent participation in exercise walking. Walking for exercise is easy to do and inexpensive. You can do it right from your home, and physicians often suggest it for people who are not active. It also is consistently the number 1 fitness activity for seniors.

I'll say more about the SBRnet-NSGA data in later posts.

Wednesday, July 4, 2007

More on HHS Physical Activity Guidelines Development

Physical Activity Guidelines is the link for information on HHS' advisory committee effort to develop comprehensive physical activity guidelines. I will check the website from time to time for more information, and I advise interested readers to do the same. HHS is emailing information on the guidelines development effort only to US federal government email addresses.

Monday, July 2, 2007

Maine's Sports Done Right

This afternoon, in the course of my continuing research for the update of Physical Activity Trends: Business and Policy Implications, I read Sports Done Right: A Call to Action on Behalf of Maine's Student Athletes. I found it to be a very inspiring document and concluded that, to the extent school and outside-school youth sports programs follow its 7 core principles and core practices for each principle and do not allow the practices it says are out of bounds, youth sports would actually live up to its ideals.

I wonder to what extent this document has actually influenced practice in Maine and across the USA.

I would welcome comments on that.

Friday, June 29, 2007

Web LInks

I had difficulty in previous posts creating working links to websites. Here are those sites again:

The Consilience Group is my company's site where you can learn more about me and The Consilience Group.

SBRnet is the site of the firm that commissioned Consilience to write a series of studies on the future of sports. If you need detailed information on participation in sports or the business of sports, this site is a good place to get it. Trial subscriptions are reasonably priced.

Shaping Tomorrow is a site where you can learn a great deal about emerging trends. Some of the information is free; some is by subscription.

Wednesday, June 27, 2007

HHS Comprehensive Physical Activity Guidelines for Americans

On April 27, HHS Secretary Leavitt announced the formation of an Advisory Committee to make recommendations on Comprehensive Physical Activity Guidelines for Americans. Some of the Advisory Committee members participated in an Institute of Medicine Workship on this subject last October. In it, they reviewed the scientific literature on the health benefits (and some of the risks (injuries)) of exercise. The Surgeon General of the United States had reported on health benefits of exercise back in 1996 and the World Health Organization had reported on the health benefits of exercise and risks of a sedentary life in 2002 in preparation for its initiative to formulate its Global Strategy on Diet, Physical Activity and Health. The Advisory Committe is to have its first meeting on June 28 and 29. I have asked HHS to be put on the mailing or emailing list for further information on the committee's activities. I believe they will provide this information to me as the Committee's conduct must be governed by the Advisory Committee Act. I intend to make further posts on this subject as I get the information.

The Institute of Medicine workshop added value by reviewing later medical literature and reaching conclusions on the amount and strength of data supporting the various possible benefits of exercise. To read all the referenced literature in summary workshop report would require months of intense concentration.

I believe that sporting goods manufacturing and retailing and sports instruction and training businesses in particular should monitor the Advisory Committee's deliberations and recommendations because what they recommend could make possible much more targeted marketing of their offerings in the marketplace.

Friday, June 22, 2007

i Practice What I Preach

I have believed in the importance of exercise for good health ever since high school when I was on the the cross country and track teams. I was never a very good competitive runner, but I believe I still benefit from the training for distance running I did so many years ago.

I kept running (mostly non-competitively) until I was in my 40's and the pavement pounding got to be too hard. After giving up running, I took up bicycling and particpated in quite a few long-distance rides, including the MS-150 ride sponsored by the Washington Chapter of the Multiple Sclerosis Society. There are many athletic events like this in which people pay to participate and raise money for the charity. In doing so, they do good for themselves and those less fortunate. A spectator at the start of the MS-150 ride one year was an MS victim in a wheelchair. His sign read, "Your legs help mine!". I found that sign very powerful. Since many of these events are strenuous, one has to train for weeks or months before participating in them. I can't help but think that the training plus participation builds an exercise habit that is good for one's health. I have not seen any data on this in my studies of fitness and sports, but I feel confident this is so.

Have any of you out there in cyberspace built an exercise habit as a result of training for and participating in charitable exercise events (e.g., marathons, triathlons, shorter runs, walks, bike rides, etc.)? I would love to read your responses.

Now I am in my late 60's and i still try to stay active with a mix of exercises--golf (waliking the course, not riding), bicycling, weight training, swimming, and, most recently, yoga. Yes, yoga, the apartment complex where my wife and I spent the winter in California offered group yoga lessons. I was the token male in a couple of them, and I took private lessons from the instructor as well. Her name is Robin Downes, and I recommend her instructional video which I now use Yoga Flava for Relaxation.

I do think more men should take up yoga and perhaps other forms of exercise in which most of the participants are woment like Pilates. I believe it helps greatly to improve and maintain flexibility. We men should consider exercise programs on their merits (Yoga has been endorsed by the American Council on Exercise!) rather than on whether they are masculine or feminine. We can learn a lot from what women are doing in exercise. If they can benefit from boxing, wrestling and weight lifting, we can benefit from yoga and pilates.

What do you think about that?

Ken Harris

Thursday, June 21, 2007

Home Team Advantage

In my Physical Activity Trends study, I examine the complex set of factors why America's children do not get enough exercise and thus become too fat. Of course, diet also has a lot to do with the epidemic of childhood obesity in my country, but I have focused on lack of exercise. One of the problems is the competitive team sports model for childhood and youth physical activity. There are lots of school and non-school sports teams for children and youth in America. Soccer, baseball and softball are particularly popular. Children who are good enough athletically to make these teams do get enough physical activity; in fact, sometimes they get too much exercise from overusing the same muscles in the same sport with too little time off from play and practice (e.g., rotator cuff injuries from baseball pitching). Children who don't make these teams, or who do make the team but do not play regularly because of the constant pressures to win become discouraged and retreat to inactive pursuits. Simultaneously, recess and physical education programs are being cut back and safety and security concerns have made the primary modes of transport to and from school riding the school bus or being driven in parents' cars.

Momsteam (http://www.momsteam.com) is a group trying to reform children's sports. Today, I learned of and ordered a new book written by Brooke de Lench, Momsteam, Editor in Chief, entitled Home Team Advantage: The Critical Role of Mothers in Youth Sports, and i look forward to reading it. More to follow, when I have done so.

In the meantime, if you are an adult looking for fitness advice for yourself, I suggest Ultimate Fitness: The Quest for Truth About Exercise and Health by Gina Kolata.

Wednesday, June 20, 2007

Introduction

Hello:

My name is Ken Harris. I am Chairman of a futurist consultancy called The Consilience Group, LLC. We at Consilience have a mission of helping everyone interested in what the future may hold to see the parts of the future that can be seen up to as a much as a half century ahead. You can learn more about us by visiting our website http://www.theconsiiencegroup.com.

So why I am calling this blog Exerfuture? In it, I will be dealing with a myriad of issues related to the future of fitness and sports. My expertise in this field comes from my training and experience as a professional futurist (Gained by self-teaching and by taking training courses given by the World Future Society and others), my consulting work for a company called Sports Business Research, and my own participation in recreational fitness and sports activities and being a professional sports fan (mainly of baseball, football, and golf). Sports Business Research sells a vast array of data on the business of sports. You can learn more about their work by visiting their website (http://www.sbrnet.com). Sports Business Research has commissioned Consilience to write a series of studies on the future of fitness and sports. We published the first one Physical Activity Trends: Business and Policy Implications in October 2005 and the second Global Aging and Sports: The Impact of Aging on The World of Sports in October 2006. We plan to pubish report #3, the 2007 edition of Physical Activity Trends: Business and Policy Implications no later than October 2007. The first two reports are for sale. You can order them in print or on CD or DVD by calling me at 301-657-3731 or by emailing me at kenharris39@mac.com if you will pay by check or by calling the President of Sports Business Research, Mr. Dick Lipsey at 609-896-1996 if you will pay by credit card.

One of the most exciting phenomena in fitness and sports is the emergence of a vast network of recreational trails in all parts of the United States. These trails provide car-free places for Americans to get many forms of exercise like running, walking and bicycling, and Americans are flocking to them. For example, the one nearest my home in suburban Washington, DC, the Capital Crescent Trail is heavily used on weekends. I recently wrote a trend alert on recreational trails for the online newsletter Shaping Tomorrow. It was published in the June 13 issue.

Shaping Tomorrow is a wonderful publication for getting up-to-date information on many aspects of the future, not just the ones I am concentrating on right now--exercise, fitness, health, and sports. You can check out what they have to offer by visiting their website http://www.shapingtomorrow.com/a.cfm?a=consil.